In the digital era we live in, even the most brillant mind can’t process the increasing amount of information that comes through our eyes. Therefore, when it comes to brand positioning, How do I get my message successfully received by my targeted audience?
One of the best way to deliver a message is by using photography instead of words. Now, not all pictures are worth the same and it is crucial to find or create the one that best fit and illustrate your message. Stock images are an enormous source of messages… but generic ones, that generally won’t be able to create a unique, personalized and memorable image for your brand.