Importance of photography in Web-marketing

In the digital era we live in, even the most brillant mind can’t process the increasing amount of information that comes through our eyes. Therefore, when it comes to brand positioning, How do I get my message successfully received by my targeted audience?

A picture is worth 1,000 words has never been so true than in actual days

One of the best way to deliver a message is by using photography instead of words. Now, not all pictures are worth the same and it is crucial to find or create the one that best fit and illustrate your message. Stock images are an enormous source of messages… but generic ones, that generally won’t be able to create a unique, personalized and memorable image for your brand.

The pros of having professional photography

Personalizes your message according to your message
Makes your brand unique and creative
Enhances engagement to your content
The soul of your brand is in each photography
Passion of every shoot can be felt through photography
Offers a real and honest image of your brand

The importance of having HD photography

90% of information received by human brain is visaul. Brain processes visual content 60,000 times faster than textual content.
According to Xerox, colored images increase public engagement to read an article by up to 80%.
Heard information has a 10% probability to be remembered 3 days after, however, if that information is displayed along a relevant image, the probability increseases up to 65% during the same amount of time.
Content with images get 94% more visits than content without relevant images.
34% of web-marketing experts chose images as most important online content, just below blogs (45%) and before videos (19%) seleccionaron los visuales como su contenido más importante detrás de los blogs (45%) y antes de los videos (19).

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