VIDEO PRODUCTION GUIDE TO SUCCESS

There is a saying that a picture is worth more than 1,000 words. Imagine then how many words are a video worth? Considering this statement, it is no longer surprising that major brands invest millions in advertising...

Por Arcencielstudio / March 5,2021
THE POWER OF VISUAL ATTRACTION OF VIDEOS

Today, more than a billion people use Youtube (almost a third of people connected to the Internet), making it the second most used search engine after Google and the third most visited site after Google and Facebook. With a professional video, you will not only be able to show your service or product to more people because of its visual appeal, but it will also increase the credibility of your product or service. In the United States, it has been found that on average, having a video on your website increases the conversion rate by up to 80%.

Benefits of using visual productions in your business, or famous video marketing.

GUIDE TO PRODUCING A VIDEO TO SHOWCASE YOUR BUSINES

1) Determine your message

Whether it’s positioning a brand, promoting a service, or bragging about the qualities of a product, a video always sends a message. Before thinking about the storyboard or any detail of the video, it is important to either identify the message and the target of the video. A message idea for a promotional video is to talk about what highlights your business from your competition and makes it unique.

 

2) Production of the video

Making a professional video is not something that is improvised because it requires both the right material and the experience and knowledge to use it and, above all, the creativity that makes it unique and enjoyable. As a businessman, your role is to choose who can best take care of the realization of your project respecting the budget that you will have contemplated.

BUDGET, HOW MUCH DOES IT COST?

If the world’s most expensive advertising cost Chanel more than $33 million, we know that most businesses don’t have this financial capacity. To get an idea of the cost of producing a video you have to ask yourself the following questions because these factors influence the final cost:

1. Do I already have in mind exactly what I want or do I have to propose the concept?

2. Do I need models for my project?

3. Does my project include the rental of any accessories (house, plane, boat, …)?

4. Does my project need a special shot (360°, sub-marine, aerial, …)?

Answering these questions will not only help you define your priorities but also lead you to the most specialized professional team in what you are looking for.

SOME EXEMPLE FOR INSPIRATION

HOTEL PROMOTION VIDEO

This work was done for the Costa Club in the very competitive city of Puerto Vallarta. The objective of the hotel was to show the quality of its services and the beauty of its facilities through a video. We represent with a lot of poetry a couple spending their holidays in this hotel.

VIDEO FOR THE PROMOTION OF A TOURIST DESTINATION

This work was carried out for the promotion of Puerto Vallarta as one of the most important destinations in the Mexican Republic. The goal was to viralize this content on social networks in order to reach many people for free. We are very proud of the result as the video had the desired success. It reached more than 250,000 people on Facebook in just 2 days and without any advertising, reducing distribution costs. Generated over 88,000 views, 986 Likes and was shared over 2655 times.

VIDEO FOR PROMOTION OF GOURMET RESTAURANT

Chef Joel Ornelas from Tintoque is one of those inspiring talents. In 2010, he decided to leave his comfort zone to go learn from the best European cuisines and return to share his knowledge in his homeland. Their passion and determination are very present in their dishes and are what we decided to show through this small promotional short.

I ALLREADY HAVE MY VIDEO, NOW WHAT ?

1) Optimization for search
As we mentioned in the introduction, Youtube is the second search engine in the world, therefore your video can generate more traffic by this means. For this reason, it’s important to use the keywords related to your business in the video title, description, and tags.

 

2) Promotion paid
Once you have your video in hand, your goal is to reach the eyes of your target market. To be honest, unless your content goes viral, that will be hard to achieve without you investing a little more in advertising. Fortunately, the digital age has reduced advertising costs considerably and made it affordable to more people. For example, on Google, Youtube, or Facebook, you can do promotions from $100 pesos. Obviously, the more money you decide to invest, the more people will have a chance to see your ad. 


Are you thinking of hiring a professional producer for your video? Describe your proyect

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